Features
EWA for Business features
A complete overview of EWA features across B2C Free, B2C Premium, B2B Team, and B2B Enterprise.
Authentic content
Movies, TV, books, games, and practical learning moments designed for regular use.
AI-powered practice
Give learners a space to practise speaking with direct, responsive support.
Operational visibility
Bring programme activity, learner progress, and engagement into one admin view.
Platform comparison
Choose the right EWA experience
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| Feature | B2C Free | B2C Premium | B2B Team5–100 seats | B2B Enterprise100+ seats |
|---|---|---|---|---|
| Overview | ||||
| Languages availableEnglish A1–B2, Spanish A1–A2, French A1–A2, German A1–A2, Italian A1–A2; level-based learning roadmaps. | 5 | 5 | 5 | 5 |
| Movie & TV clip lessonsInteractive tasks built around real clips from popular shows. | Not available | Included | Included | Included |
| Vocabulary buildingVocabulary learning from authentic context. | Included | Included | Included | Included |
| Reading & comprehensionRead or listen to authentic texts with inline translation. | Included | Included | Included | Included |
| Speaking & pronunciationSpeech lessons AI Tutor feedback | Not available | Not available | EWA MAX | EWA MAX — included |
| Listening comprehensionGraded audio exercises from real-world sources. | Included | Included | Included | Included |
| Grammar exercisesContextual grammar practice. | Included | Included | Included | Included |
| Writing practiceShort-form writing tasks. | Not available | Included | Included | Included |
| Business English contentWorkplace vocabulary, emails, presentations, and meeting language. | Not available | Not available | Included | Included |
| Movie & TV show libraryVideo clips integrated in lesson exercises rather than a standalone library. | Not available | Included | Included | Included |
| Emotional and social learning contextContext-rich content supports vocabulary and grammar retention. | Not available | Included | Included | Included |
| Library | ||||
| Books & audiobooks library10,000+ titles with inline translations, level-based adaptation, and personal-dictionary practice. | Limited | Included | Included | Included |
| ArticlesShort-form articles across 15+ topic categories. | Included | Included | Included | Included |
| Tap-to-translateTap any word in a book for instant translation. | Included | Included | Included | Included |
| Personal dictionarySave unknown words and revisit them in later lessons. | Included | Included | Included | Included |
| Customisable readingLevel-based books with adjustable text size and reading speed. | Included | Included | Included | Included |
| Offline modeDownload content for use without an internet connection. | Not available | Included | Included | Included |
| AI Tutor | ||||
| AI voice role-playSpoken conversation practice with an AI tutor. | Not available | Not available | EWA MAX | EWA MAX — included |
| Interactive dialogue scenariosPractice for meetings, interviews, travel, and everyday situations. | Not available | Not available | EWA MAX | EWA MAX — included |
| Grammar & fluency feedbackImmediate AI feedback on grammar and fluency. | Not available | Not available | EWA MAX | EWA MAX — included |
| Industry-specific conversationsVocabulary and scenarios tailored to a company’s field. | Not available | Not available | Not available | Add-on |
| Custom AI tutorsBespoke tutor personas using your brand and scripts. | Not available | Not available | Not available | Add-on |
| Platform & access | ||||
| iOS appNative iPhone and iPad app, rated 4.9. | Included | Included | Included | Included |
| Android appNative Android app, rated 4.8. | Included | Included | Included | Included |
| Web accessBrowser-based learning for desktop and office use. | Included | Included | Included | Included |
| No IT setup requiredEmployees receive invite codes; no MDM or SSO needed. | Not available | Not available | Included | Included |
| Self-paced learningNo fixed schedule; learn at any time and in any place. | Included | Included | Included | Included |
| Gamification & streaksStreaks, leagues, achievements, and leaderboards. | Included | Included | Included | Included |
| SSOSSO Google OIDC (not Enterprise SSO through the Customer’s IdP) | Not available | Not available | Not available | Add-on |
| 40+ UI languagesApp interface localised in more than 40 languages. | Included | Included | Included | Included |
| Admin & management | ||||
| Admin dashboardCentral management portal for HR and L&D teams. | Not available | Not available | Included | Included |
| Real-time analyticsLive organisation-wide activity and progress data. | Not available | Not available | Included | Included |
| Per-employee progress viewRecent lesson, book, game, rank, and streak by learner. | Not available | Not available | Included | Included |
| Organisation-wide overviewFilter data by company, region, or individual. | Not available | Not available | Included | Included |
| Invite, pause, or revoke seatsManage access by individual seat in the dashboard. | Not available | Not available | Included | Included |
| Bulk CSV onboardingAdd hundreds of users at once through CSV import. | Not available | Not available | Included | Included |
| Billing managementView and manage subscription billing in one place. | Not available | Not available | Included | Included |
| CSV / data exportExport engagement and progress reports as CSV. | Not available | Not available | Not available | Add-on |
| Engagement activitiesStructured activation campaigns to boost adoption. | Not available | Not available | Not available | Included |
| Personal managerDedicated account manager for enterprise clients. | Not available | Not available | Not available | Included |
| Dedicated onboarding supportWhite-glove setup from account creation to first lesson. | Not available | Not available | Not available | Included |
| Custom learner survey with analyticsBespoke learner surveys with management-level analytics. | Not available | Not available | Not available | Add-on |
| Custom & enterprise content | ||||
| Industry-specific content packsFinance, technology, retail, and manufacturing vocabulary. | Not available | Not available | Not available | Add-on |
| Custom content creationBrand-specific scenarios, scripts, and vocabulary. | Not available | Not available | Not available | Add-on |
| Role-specific AI tutorsPre-built onboarding, customer, interviewer, and operations tutors. | Not available | Not available | Not available | Add-on |
| Personalised learning pathsPaths aligned to role, level, and business goals. | Not available | Not available | Not available | Add-on |
| Flexible billing optionsFlexible billing structures for enterprise procurement and rollout requirements. | Not available | Not available | Not available | Add-on |
| Flexible licence activation models (optional)Optional activation approaches aligned to rollout schedules and user provisioning needs. | Not available | Not available | Not available | Add-on |
| Security & compliance | ||||
| GDPR compliantFull GDPR-compliant data handling. | Included | Included | Included | Included |
| Data encryptionAES-256 encryption at rest and TLS 1.3 in transit. | Included | Included | Included | Included |
| No PII used in AI trainingLearner data is not used to train models. | Included | Included | Included | Included |
| No biometric or location trackingNo tracking beyond learning activity. | Included | Included | Included | Included |
| Role-based admin accessGranular admin permissions and audit logs. | Not available | Not available | Included | Included |
| SOC 2 Type IIEnterprise-grade security certification in progress. | Not available | Not available | Not available | Not available |
| Data deletion on requestFull data purge available at any time. | Included | Included | Included | Included |
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- 1
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- 2
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- 3
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- 4
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